| Marketing Partner |
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AHA is a long term business partner with its clients.
We work closely with marketing, sales,
engineering, and manufacturing to gain insight into the company’s
products, services and specific markets. As a marketing partner, our
account teams are involved in the early stages of planning, often
receiving confidential and proprietary information. Armed with this
information, we develop a written strategic plan. |
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| Strategic plan |
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The communications process involves planning
sessions with marketing management. From this point, AHA investigates
target markets, competition and other key considerations. Then a comprehensive
communications plan is developed including a strategy to accomplish
the client’s goals.
This plan consists of :
- Establishing marketing and communication objectives
- Developing an integral marketing program
- Executing the plan – All elements on-time & on-budget
- Measuring the results – Research, leads & sales
From developing the strategic plan, through its execution, AHA takes
a proactive role in accomplishing your company’s specific goals. |
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| Completing the circle |
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The AHA
fulfillment group takes the final steps in client service by receiving
sales lead inquiries, fulfilling literature requests and generating
detailed activity reports for sales management. Prompt professional
handling of all new business inquiries ensures your company makes
a good first impression. This value added service gives quantifiable
results to the communication plan, helps monitor literature inventory
levels, and allows sales people to do what they do best . . . sell! |
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